If you use Facebook for your business/personal brand, keep your wall clean. Get rid of all that Farmville and horoscope crap.

You wouldn’t allow someone to mess up your store, then why allow it on Facebook?

Why should you take time to maintain your page?

1) Traffic – With Facebook getting so much traffic, it’s become an important extension of your business. For small businesses, it’s your best bet for valuable feedback and market research.

2) Story – When someone visits your page and the 1st thing they see a bunch of Pillow hits or Mafia Wars posts, they don’t get to the important content right away. People have a short attention span and you only have the top 2 posts to get their interest. Due to Facebooks currently poor archiving, your best content can get burried fast. You may find yourself posting the same content multiple times.

3) Response – you should respond to every wall inquiry. With your wall cluttered, it will take you longer to respond and even harder for visitor to read them. This may cause redundant questions wasting your time.