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Why you will fail without preeminence

Posted: January 19th, 2011 | Author: | Filed under: Business, Projects | Tags: | No Comments »

Would you buy a product that looks good on the outside from someone you know nothing about or would you buy something from someone who’s reputable with a great track record? Most people would go with the 2nd guy? Why? Preeminence

I run the biggest community (online and offline) about the ancient Filipino writing system, Baybayin. The writing system is pretty much no longer in use except for a few tribes, artists, scholars and hobbists.

Over the past few months, there’s been discussion in bring it back to promote national identity. There have been small calls via social media for the Philippine government to step in to define writing standards and to make it “official”. A few individuals have new modern versions of the script in the works and plan to propose it to become official/standard. The problem is that most of these people are “nobodies” in a sense that they lack preeminence or the perception of it. While they may know their shit in and out, it’s their personal brand is what will play a big percentage if their proposal (product) is to succeed and be accepted.

You will have a better chance to persuade people if they *think* your the master of your subject matter. If your just the master in the eyes of your small circle of friends, it’s not enough.

You gain preeminence by getting props from others with preeminence like:

• Schools
• Celebrities
• Customers
• Media

You can also create your own by:

• Blogging
• Making videos
• Exibiting your work
• Teaching
• Having your own products
• Being active in your community

As a person trying to influence others, its necessary to have it. Without it, the road ahead could be rough.