Comments on: Tokyo Five Jeans fails to capitalize on UFC 96 exposure

By: The Beast

The Beast — Fri, 13 May 2011 17:05:00 +0000

TOKYO FIVE:u00a0big points for style, terrible businessu00a0venture.u00a0 I saw a Tokyo 5 shirt and it was amazing. Great shirt and only 30 bucks.u00a0 The quality is definitely exceptional! Went to the web to research what ‘Tokyo 5′ means, the history behind the company and its relationship to MMA, reason why Renzo Gracie is now involved and who the heck is the owner and what is his background.u00a0 What I came up with is, Tokyo 5 makes nice shirts.u00a0 Their jeans cost $100 and this is severely overpriced. Who the hell, what guy is going to buy $100 jeans? Only groupies i guess.u00a0 Board Shorts, $40 – Great price because Keiko’s, who has the most excellent, durable, and toughestu00a0shorts for jiu jitsu on the market is $50.u00a0 As far as the business end – it sucks. I’d be afriad to buy something for fear they’d just forget to ship it out.

By: men jean

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By: men jean

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By: JeffreyJ

JeffreyJ — Mon, 23 Nov 2009 03:08:04 +0000

Why don't you start a strand and call it:

Living Room CEO fails to capitalize on a successful career.

By: Anonymous

Anonymous — Mon, 23 Nov 2009 03:08:00 +0000

Why don’t you start a strand and call it:rnrnLiving Room CEO fails to capitalize on a successful career.rn

By: averyamaya

averyamaya — Thu, 19 Nov 2009 00:39:42 +0000

Good points. I ran across your posting after watching the re-run of UFC 105 tonight on VS and doing exactly what you did, Googled Tokyo Five. Well they finally showed up toward the top, in fact they had two organic listings above the link to your blog and there was also a paid spot by MMAOverload.com. As I said, you made some great points and here are a few of my own thoughts. They do have an "About Us" section now, but there's literally still nothing in it. There's no excuse for not being able to simply tell the story behind the brand, because people do want to know. Tokyo Five should have taken some of that UFC sponsorship money and bought the tokyofive.com and tokyo5.com URL's to complement their current tokyo5jeans URL's, especially when you consider that we (as consumers watching UFC) can't possibly know that they are a denim company when we see all these fighters rockin the t-shirts). And last, they should consider doing some Pay Per Click advertising. If nothing else, they should buy their own name. Maybe they are being respectful to their wholesale customers like MMAOverload, but they can still grab the #2 or #3 spot if nothing else. Going back to your original point, "why spend all this money marketing the brand if you're going to make it so tough to find you?".

By: Anonymous

Anonymous — Thu, 19 Nov 2009 00:39:00 +0000

Good points. I ran across your posting after watching the re-run of UFC 105 tonight on VS and doing exactly what you did, Googled Tokyo Five. Well they finally showed up toward the top, in fact they had two organic listings above the link to your blog and there was also a paid spot by MMAOverload.com. As I said, you made some great points and here are a few of my own thoughts. They do have an “About Us” section now, but there’s literally still nothing in it. There’s no excuse for not being able to simply tell the story behind the brand, because people do want to know. Tokyo Five should have taken some of that UFC sponsorship money and bought the tokyofive.com and tokyo5.com URL’s to complement their current tokyo5jeans URL’s, especially when you consider that we (as consumers watching UFC) can’t possibly know that they are a denim company when we see all these fighters rockin the t-shirts). And last, they should consider doing some Pay Per Click advertising. If nothing else, they should buy their own name. Maybe they are being respectful to their wholesale customers like MMAOverload, but they can still grab the #2 or #3 spot if nothing else. Going back to your original point, “why spend all this money marketing the brand if you’re going to make it so tough to find you?”.

By: Sam

Sam — Sun, 15 Nov 2009 16:19:12 +0000

Thanks for posting this, big help in developing a business plan for my own designs, I can't believe this company would pay out ad money for a huge exposure event and then not have the proper tools in place for possible customers. Anyway, I saved this to my favorites for future reference, Thanks.

By: Sam

Sam — Sun, 15 Nov 2009 16:19:00 +0000

Thanks for posting this, big help in developing a business plan for my own designs, I can’t believe this company would pay out ad money for a huge exposure event and then not have the proper tools in place for possible customers. Anyway, I saved this to my favorites for future reference, Thanks.

By: Jack Jones Jeans

Jack Jones Jeans — Sun, 06 Sep 2009 12:09:00 +0000

Nice post