The secret to getting all the FREE information you want is…….Just ask! Sounds simple but we don’t do it. The trick is how and what to ask. How to gather your data. What incentive to give.
I going to launch an online coaching program where I would teach the Filipino writing system. It’s a very small niche and since 40% of my site visitors are from the Philippines, it will be challenging to charge for access. I learned this since less than 1% of my art commission orders are from there. I have a few assumptions about what people need and how much i could charge but I need some hard data to guide my decisions.
One of the dumbest things businesses can do is launch something blindly. Just because you, your family and friends like it, doesn’t mean the public will. You need to ask your target market what they want. Be blunt and don’t assume anything. I’ve learned that assumptions can be expensive and a waste of time. Faith in your product or service isn’t enough. Better to find out people hate your idea before you go in to the production and marketing phase.
Before you do any survey, you will need to get people to actually take it. You should expect a 1-10% response rate, so the more people you contact to take the survey, the better. Aim for at least 100 people to invite. My goal was to get 100 people to take the survey.
If you don’t have an existing mailing list, get one started. Another great way to find these people are on Facebook and Twitter. Most of us have at least 100 friends. As them to share your survey. If you have a little budget, you can run a Google Adwords campain to buy traffic to your survey.
In my next post, I’ll go over the mechanics of my survey