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Living Room CEO - Make money from your sofa » UFC http://www.livingroomceo.com Start your online business Wed, 02 Mar 2011 08:55:04 +0000 en hourly 1 http://wordpress.org/?v=3.1 Tokyo Five Jeans fails to capitalize on UFC 96 exposure http://www.livingroomceo.com/tokyo-five-jeans-fails-to-capitalize-on-ufc-96-exposure/ http://www.livingroomceo.com/tokyo-five-jeans-fails-to-capitalize-on-ufc-96-exposure/#comments Sun, 08 Mar 2009 05:30:22 +0000 Christian http://www.livingroomceo.com/?p=348 As I was watching the Pete Sell vs Matt Brown fight UFC 96, I noticed a nice looking shirt Pete Sell and his entourage was wearing. I did what everyone who thought the same thing, Google Tokyo Five. The 1st 3 results are a band, photo blog, and a fashion blog (that has some screenshots). After tying a different keywords, I finally get to the official Tokyo Five site. Upon entering, I get an overlay pop-up showing their UFC 96 sponsored fighters Pete Sell & Gabriel Gonzaga (who both lost).

Once I “X” out of the advertisement, I’m taking to an under construction site. No photos of their products. Nothing! What a wasted opportunity. I’m sure it wasn’t cheap to sponsor two UFC fighters. People are perhaps looking to buy your products. There’s no excuse for not being prepared after a major media campaign.

Here are some basic things Tokyo Five Jeans should have done to better prepare even if they would still be under construction.

  • A special landing page or microsite for visitors coming to the site with UFC, Pete Sell, or Gabriel Gonzaga in the keywords.
  • Have some photos of your products or a fashion editorial to tease the customer.
  • Have contact info and a mailform.
  • Have an about us section.
  • Have a Youtube video showing a commercial
  • Have a blog. They are easy to setup.
  • Link to your myspace, facebook, or twitter page.
  • Most importantly, a newsletter to collect email address and other basic information so that you can notify them once the site is launched.
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