Tokyo Five Jeans fails to capitalize on UFC 96 exposure
Posted: March 8th, 2009 | Author: Christian | Filed under: Business, Tips | Tags: fashion, Gabriel Gonzaga, jeans, Matt Brown, Pete Sell, Shane Carwin, UFC | View CommentsAs I was watching the Pete Sell vs Matt Brown fight UFC 96, I noticed a nice looking shirt Pete Sell and his entourage was wearing. I did what everyone who thought the same thing, Google Tokyo Five. The 1st 3 results are a band, photo blog, and a fashion blog (that has some screenshots). After tying a different keywords, I finally get to the official Tokyo Five site. Upon entering, I get an overlay pop-up showing their UFC 96 sponsored fighters Pete Sell & Gabriel Gonzaga (who both lost).
Once I “X” out of the advertisement, I’m taking to an under construction site. No photos of their products. Nothing! What a wasted opportunity. I’m sure it wasn’t cheap to sponsor two UFC fighters. People are perhaps looking to buy your products. There’s no excuse for not being prepared after a major media campaign.
Here are some basic things Tokyo Five Jeans should have done to better prepare even if they would still be under construction.
