Once I “X” out of the advertisement, I’m taking to an under construction site. No photos of their products. Nothing! What a wasted opportunity. I’m sure it wasn’t cheap to sponsor two UFC fighters. People are perhaps looking to buy your products. There’s no excuse for not being prepared after a major media campaign.

Here are some basic things Tokyo Five Jeans should have done to better prepare even if they would still be under construction.

• A special landing page or microsite for visitors coming to the site with UFC, Pete Sell, or Gabriel Gonzaga in the keywords.
• Have some photos of your products or a fashion editorial to tease the customer.
• Have contact info and a mailform.
• Have an about us section.
• Have a Youtube video showing a commercial
• Have a blog. They are easy to setup.
• Link to your myspace, facebook, or twitter page.
• Most importantly, a newsletter to collect email address and other basic information so that you can notify them once the site is launched.