Posted: March 8th, 2009 | Author: Christian | Filed under: Business, Tips | Tags: fashion, Gabriel Gonzaga, jeans, Matt Brown, Pete Sell, Shane Carwin, UFC | 35 Comments »
As I was watching the Pete Sell vs Matt Brown fight UFC 96, I noticed a nice looking shirt Pete Sell and his entourage was wearing. I did what everyone who thought the same thing, Google Tokyo Five. The 1st 3 results are a band, photo blog, and a fashion blog (that has some screenshots). After tying a different keywords, I finally get to the official Tokyo Five site. Upon entering, I get an overlay pop-up showing their UFC 96 sponsored fighters Pete Sell & Gabriel Gonzaga (who both lost).
Once I “X” out of the advertisement, I’m taking to an under construction site. No photos of their products. Nothing! What a wasted opportunity. I’m sure it wasn’t cheap to sponsor two UFC fighters. People are perhaps looking to buy your products. There’s no excuse for not being prepared after a major media campaign.
Here are some basic things Tokyo Five Jeans should have done to better prepare even if they would still be under construction.
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Posted: February 26th, 2009 | Author: Christian | Filed under: Business, Personal, Social Networking | Tags: fashion, modeling | 2 Comments »
While attending college in the Philippines, I did some part-time modeling. It was probably my most eye-opening experience to date. Being a freelance model also meant that I was my own CEO, CFO, CMO, and CIO.
1) Perception rules
Modeling: As a model, it was all about how people perceived you. Casting directors didn’t care how nice of a person you were (for the most part). If you looked good, you got the job.
Business: In business, it’s how people perceive you is what matters. If you site is ugly but has great products, they may not stick around long enough to find out.
Lesson: Make a great 1st impression. Don’t release a product that’s not extraordinary.
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Posted: September 4th, 2008 | Author: Christian | Filed under: Projects | Tags: fashion, shirts | 2 Comments »
I’m finally starting my fashion project after months of lagging. The goal is to create a portal where I can sell my clothing line. Simple as that. While I don’t have a lot of products, I can make the right ones. My competition has a budget and is able to manufacture many products while I’m primarily a one man team. My advantage is the web and the audience I’ve built on PinoyTattoos.com. More on the strategy later….
Posted: July 26th, 2008 | Author: Christian | Filed under: Business, Tips | Tags: customers, fashion, patrick robinson | 2 Comments »
I recently had the opportunity to hear famed designer, Patrick Robinson talk about his philosophy on designing. He said design for yourself. He noticed that a lot of his associate designers under him were working on “personal projects” and not presenting them to him. Their said that they did not share because it was nothing serious and didn’t meet the end customer needs. Patrick gave them the advise that they should share those “personal projects” because they themselves are the customer. Don’t think of yourself as too good or even different from the end customer. You are your customer.
With the free flow of information, cultures, and ideas – we are truly starting to become “one”. His comments are very relevant to technology companies. No longer are you in the elite crowd just because you subscribe to RSS feeds or have your own website. While digital divide is still very much existent, it’s getting smaller everyday.
In my personal experience, I thought that there would only be a few people interested in Baybayin (pre-Filipino Script) but when I setup the site, I’ve had the opportunity to meet hundereds of people who share the same interests.