You are your customer by Patrick Robinson
I recently had the opportunity to hear famed designer, Patrick Robinson talk about his philosophy on designing. He said design for yourself. He noticed that a lot of his associate designers under him were working on “personal projects” and not presenting them to him. Their said that they did not share because it was nothing serious and didn’t meet the end customer needs. Patrick gave them the advise that they should share those “personal projects” because they themselves are the customer. Don’t think of yourself as too good or even different from the end customer. You are your customer.
With the free flow of information, cultures, and ideas - we are truly starting to become “one”. His comments are very relevant to technology companies. No longer are you in the elite crowd just because you subscribe to RSS feeds or have your own website. While digital divide is still very much existent, it’s getting smaller everyday.
In my personal experience, I thought that there would only be a few people interested in Baybayin (pre-Filipino Script) but when I setup the site, I’ve had the opportunity to meet hundereds of people who share the same interests.