LivingRoomCEO.com Simple ideas for small business » checkout http://www.livingroomceo.com Business | Social Media | Tattoos Tue, 06 Apr 2010 02:49:34 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Simple things to kill buyer anxiety http://www.livingroomceo.com/simple-things-to-kill-buyer-anxiety/ http://www.livingroomceo.com/simple-things-to-kill-buyer-anxiety/#comments Wed, 29 Apr 2009 05:20:05 +0000 Christian Cabuay http://www.livingroomceo.com/?p=397
In my translation and design service on PinoyTattoos.com, my customers order designs that are supposed to mean something. I would say the buyer anxiety is much higher compared to ordering a typical product. Getting a wrong or meaningless tattoo would be really bad. Some customers have expressed it’s taken them years to choose what to get inked. I myself took 10 years. I’m glad I waited, otherwise I might have been stuck with a barbwire armband or cartoon character.

To reduce (probably cannot kill it) buyer anxiety, I implemented a few simple things to my checkout page.

1) Paypal Verification seal
2) Contact info including a phone#
3) A Meebo Me widget that connects to all my IM accounts

I’ve had more than a few customers call me while they were on the checkout page needing assurance of the product or the checkout process.

Want more tips? My favorite E-commerce blog has more.

Image by enviied

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