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Simple things to kill buyer anxiety

Posted: April 29th, 2009 | Author: | Filed under: Projects, Tips | Tags: , , , | 10 Comments »


In my translation and design service on PinoyTattoos.com, my customers order designs that are supposed to mean something. I would say the buyer anxiety is much higher compared to ordering a typical product. Getting a wrong or meaningless tattoo would be really bad. Some customers have expressed it’s taken them years to choose what to get inked. I myself took 10 years. I’m glad I waited, otherwise I might have been stuck with a barbwire armband or cartoon character.

To reduce (probably cannot kill it) buyer anxiety, I implemented a few simple things to my checkout page.

1) Paypal Verification seal
2) Contact info including a phone#
3) A Meebo Me widget that connects to all my IM accounts

I’ve had more than a few customers call me while they were on the checkout page needing assurance of the product or the checkout process.

Want more tips? My favorite E-commerce blog has more.

Image by enviied


  • Anonymous

    People should also be informed about the removal procedure for ink tattoos. Maybe that would make them think twice about getting a nice tattoo on their forehead saying:”I’m cool!!”. rn___________________________________________rnTattoo Removal Los Angeles

  • CristianStar

    People should also be informed about the removal procedure for ink tattoos. Maybe that would make them think twice about getting a nice tattoo on their forehead saying:”I'm cool!!”.
    ___________________________________________
    Tattoo Removal Los Angeles

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    Buyer anxiety and buyer remorse are huge in tattoos . I find that no matter what you get, you end up loving it eventually.rnrnDan of Bridges To Recovery

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    Buyer anxiety and buyer remorse are huge in tattoos . I find that no matter what you get, you end up loving it eventually.

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