Extending the shelf life of seasonal products

My tattoo site sells Baybayin translation so that people can get inked. Summer is the hottest season for tattoos for obvious reasons. Right now, I’m feeling the impact. I estimate translation orders are down about 40% (alsodue to the economy). Traffic is still strong but conversion is lower. Some of my ideas jumpstart the site:

Education – Getting a fresh tattoo in the summer/spring is bad for your skin and tattoo. Sun is the worst enemy for tattoos. I’ll educate my visitors and urge them to get inked in the winter so that the will be fully healed and the ink has settled in the skin by beach time. This is a similar tactic of gyms and diet companies. Work hard during the off-season and relax in the summer.

Create a non seasonal product – The most obvious one. I have a few that I’m developing. It should hit with a bang. More on my strategy later.