While attending college in the Philippines, I did some part-time modeling. It was probably my most eye-opening experience to date. Being a freelance model also meant that I was my own CEO, CFO, CMO, and CIO.
1) Perception rules
Modeling: As a model, it was all about how people perceived you. Casting directors didn’t care how nice of a person you were (for the most part). If you looked good, you got the job.
Business: In business, it’s how people perceive you is what matters. If you site is ugly but has great products, they may not stick around long enough to find out.
Lesson: Make a great 1st impression. Don’t release a product that’s not extraordinary.