For over a year, I pretty much had a monopoly for my translation and design services on PinoyTattoos.com. Recently, I’ve come across a young go-getter that I’m treating as a possible threat. While I was initially a bit annoyed due to the “talking shit” nature of the callout of my business, I also found it flattering. Finally, I have some external pressure to get my ass in gear. OK, it’s perceived pressure that I’m probably overstating it as “competition” but nonetheless, I’m using the situation to be innovative. If there was no competition, it would be good to shadowbox to keep in tip top shape. Here are some things I’m exploring to react:

1. Additional products
I’ve been thinking of expanding my product line for a few months now. The challenge has been how to keep the buying experience simple since with custom art, there can be loads of options.

2. Wider profit margins
I have/had the advantage of being the only one doing what I’m doing, so I’m able to keep my prices and not go down the price slash route that’s been so prevalent during these challenging times (yuck, sounded like a newscast). The problem with my products is that it takes time for me to draw. Sometimes I’m definitely  in the red for a “fully engaged” client   So what’s a good product that has high margin? Knowledge. Create it once and that’s it.

3. More personalization
Customers want to be put up on a pedestal. With tattoos, they have to be 100% confident in what I’m designing for them is the best and will not look like anything else. The essence of tattoos is uniqueness. Even though I’ve done “strength” dozens of times, it must be uniquely  fashioned towards my client.

4. Show off
I need to do a better job promoting myself. That means asking my clients for more photos of art I’ve done for them as well as testimonials.